Easy to Avoid Capital Campaign Mistake

Capital campaigns are wrought with land mines. Whether it’s selecting the right ask amount or setting the right timeline some mistakes can temporarily or permanently de-rail your campaign. There is one mistake that I see time and time again which is...

That's right... I said it... Nobody Cares About Your Emergency

Your need to close your funding gap… NOT an emergency. 
Your need to offer students scholarships… NOT an emergency. 
Your need to fund blankets for Christmas… NOT an emergency.

COVID on the other hand...

Scoping Out a Gift Before Asking

Years ago, I worked with a financial and fundraising firm in Chicago. I was tasked with training a group of parish leaders in making an ask asks for a diocesan capital campaign. 

The VP of Advancement for the diocese wanted to run the campaign internally to...