The Fundraising Framework Blog
The Nonprofit Professional’s Source for Encouragement and Inspiration
We talked about “Namestorming” as a strategy for adding prospective donors to your database. This article expands on the “networking” advice given previously. Truly networking is the most effective way to build a database. What does it look like?
1. The...
Tip 1: Merge Fields Are Your Friend
There is absolutely no excuse to not mail merge letters or merge in someone’s first name into an email. This technology has been around for two decades and is commonplace with all email services. You can even do it in Gmail using third-party plugins...